Projects

AI Brand System & Visual Identity - Services

This portfolio showcases an AI-powered brand consistency system developed for a fictional client, Bliss Coffee. It demonstrates how I combine brand strategy, visual identity and AI workflows to help businesses create consistent, on-brand content using tools like ChatGPT and Canva. This project is a

  • Brand positioning
  • Brand purpose, vision and principles
  • Target audience definition
  • Brand personality
  • Brand messaging foundation
  • AI Brand Context creation
  • Tone of Voice guidelines
  • AI writing instructions
  • Brand vocabulary
  • AI prompt libraries
  • AI image generation prompts
  • AI workflow documentation
  • AI consistency guidelines
2026 Read

Creative Direction Project - Vogue x Fiona Rae

A creative direction project developed with the support of Vogue College lecturers, showcasing a jewellery supplement concept for Fiona Rae through campaign imagery, cover design and launch invitation work.

  • Creative Direction
  • Art Direction
  • Editorial Concept
  • Campaign Design
2026 Read

When Graphic Design meets Travel Content

An ongoing personal journey of self-learning graphic design while exploring which formats work on social media to achieve promoting my travel business more efficiently.

  • Art Direction
  • Graphic Design
  • Digital Collaging
  • Social Media
2026 Read

Client Project - Questify

AI-driven animations, treasure hunts and educational game kits bringing the Palace of Culture in Iași to life for the young generation.

  • AI animation design
  • Character & game kit design
  • Behavioural research
  • Campaign & social strategy
2025 Read

Synthetic Hyper-Realism

AI-driven visual storytelling for brands

  • Prompt engineering
  • Art direction
  • Visual identity
  • Campaign prototyping
2026 Read