Summary: An analysis of the creative strategy for the Le Bleu campaign - How Jacquemus used experiential marketing to bring Selfridges visitors into a French surreal exhibition
And a story about finding peace in loneliness
A review of the temporary exhibitions in Guildhall Gallery showcasing the peace and beauty found in desolated places in London, intertwined with personal anecdotes.
A first experiment with AI image-generating tools, using Ideogram 3.0, Luma Studio and Gemini to translate memories from a recent holiday into three avant-garde fashion concepts.
And a story about changing paths
On Klára Hosnedlová's Echo at White Cube Bermondsey — an atemporal installation of bones, bronze leaves and metal, and the moment a pre-determined path gave way to a creative one.
And a story about a young woman's relationship with fashion
Notes from the Balenciaga and Alaïa exhibition in Prato — on black as a royal colour, shapes that defy physics, and a young woman's hard-won relationship with fashion.