Creative Strategy Portfolio
"Passionate about art, graphic design and developing creative concepts. Exploring the intersection between AI and traditional formats. I also write sometimes."
Summary: An analysis of the creative strategy for the Le Bleu campaign - How Jacquemus used experiential marketing to bring Selfridges visitors into a French surreal exhibition
This portfolio showcases an AI-powered brand consistency system developed for a fictional client, Bliss Coffee. It demonstrates how I combine brand strategy, visual identity and AI workflows to help businesses create consistent, on-brand content using tools like ChatGPT and Canva. This project is a